Connecting
Te Waitematā

Shaping the way Auckland moves, together.

Connecting Te Waitematā is more than a transport project, it’s a major step towards a healthier, more connected Auckland. This multi-modal link across the Waitematā Harbour is designed to support walking, cycling, public transport, freight, and private vehicles. It’s a key move for climate action, future-proofing infrastructure, and supporting a city that’s growing fast.

It’s not just about the end result, it’s about how we get there. The voices of communities, partners, and stakeholders play a critical role in shaping what this looks like.

Bringing people into the process

Our job as a creative engagement agency? Making sure this project isn’t just understood, it’s felt. Here’s how we’re building connection, trust, and momentum:

Delivering the IBC (Indicative Business Case): We’re making it easier for people to have their say and see how their input shapes the plan.

Cultural partnership: Working alongside Mana Whenua in an authentic, ongoing relationship to reflect Te Ao Māori in the mahi.

Community support: Encouraging locals to back the vision by highlighting what this project will mean in everyday life, safer journeys, better options, stronger communities.

Future focused: This isn’t a quick fix, it’s a legacy project. We’re talking long-term benefits for urban life, business, and climate resilience.

Keeping it real and relatable

We’ve taken a human-centred approach, clear, simple messaging that speaks to the heart as well as the head.

Empathy-first communications: No jargon, no over-complication. Just honest storytelling that puts people at the centre.

Call to action: We’re not just asking people to watch, this is about getting involved, having a say, and shaping the outcome.

Persona-based messaging: Whether you’re a cyclist, commuter, freight driver, emergency worker, inner-city local, or climate-conscious citizen, we’re telling the story in a way that feels relevant to you.

Why it matters

This is a big moment for Auckland. Done right, Connecting Te Waitematā will be a defining part of how our city grows, making transport more inclusive, sustainable, and future-ready. And by putting people at the centre of the journey, we’re making sure it’s a city-shaping project everyone can get behind.