Helping you Make
Smarter Travel Choices

Know Before You Go

– Campaign

How – By directing them to use the
onthemove.govt.nz website.

IDEA – Create a series of fictional characters, representing some of these traveler stereotypes, to highlight a variety of common scenarios where people didn’t plan ahead and they ended up in traffic chaos.

Gives the audience some stories that they can relate to, capturing their attention.

We can then educate them to “Know Before You Go” they need to use  onthemove.govt.nz.

Radio Script –

YOUNG MALE 1: So how long’ll it take us to get to the mountain ya reckon

YOUNG MALE 2: (starts car up)
Dunno 4 hours maybe

YOUNG MALE 1: 4 hours!!! far out that’s aaaggges

YOUNG MALE 3: Yeah but when we hit that sweet as snow brother, it’s worth it

YOUNG MALE 2: Yeah but in this van
for 4 hours!!!!!

FEMALE: Make that 6 hours

ALL THE YOUNG MALES: Eh!!!!!!

FEMALE: If we left now it’d take us 6 hours

YOUNG MALE 1: How come???

FEMALE: Just checked the “On The Move” website there’s a massive as crash on State Highway 16

YOUNG MALES ALL SIGH………

MVO: If you want to miss being stuck in traffic check out on the move dot govt dot nz

For the latest, up to date traffic info.

Brought to you by AT and NZTA.