Rethinking Safety,
Across the Industry

Better Work, Better Lives, Better Futures. As a not-for-profit, CHaSNZ plays a vital role connecting industry and government, driving real change in workplace health
and safety. They’re not just a voice in the room; they’re the ones creating the structure for safer, more productive sites across New Zealand.

A Brand that works as
hard as you do

We worked closely with CHaSNZ to shape a brand that reflects their purpose, one that speaks with clarity, consistency, and confidence. From the big-picture strategy
to the smallest icon, every part of the brand was crafted to connect with both industry and government, and to empower workers, learners, and employers alike. We treated this like what it is: one of their most valuable assets.

Identity that feels solid
and recognisable

We refreshed the existing CHaSNZ logo and built out a full brand system around it, designed to flex across all programmes, products, and platforms. Strong, recognisable colours like CHaSNZ Green and Inky Blue hold it all together, while a smart set of accent colours helps tell more detailed stories in charts, diagrams, and infographics.

Icons that represent
the industry

Custom icons were designed to visually represent CHaSNZ’s key industry partners. These are used across digital platforms, presentations, and collateral, making complex ideas easier to understand and the brand more cohesive at every touchpoint.

A Brand framework that sets everyone up to win

CHaSNZ follows a “branded house” approach, meaning all sub-brands sit under a consistent parent brand strategy. That’s a smart move for a few reasons:

Stronger recognition – Sub-brands inherit the trust and credibility of the main brand

Better value – Marketing effort goes further when everything feeds into one clear story

Smoother engagement – It’s easier for people to explore different offerings when the brand feels familiar

By aligning their identity with their values and strategy, CHaSNZ now has a brand that not only looks sharp but works hard, supporting long-term impact, engagement, and growth.