Creative Brief – Build relationships and to get the public to use the service. The client wanted all current customers, non-peak non users and current non users to know and understand the benefits on offer and have an easy and positive experience adopting and using these.
The Challenge – The client wanted all current customers, non-peak non users and current non users to know and understand the benefits on offer and have an easy and positive experience adopting and using these.
The Idea – Build awareness and convincing uptake on the offerings. It’s easy, and there’s more. Busit is getting better because it’s getting easier is the angle for the new offerings – let’s not forget the other convincing reasons for taking the bus:
– the no stress - get driven
– the journey becomes your time
– value over car ownership/maintenance
– no parking hassles and fees
– the backup plan to walking / cycling
– better for the city and environment
– always improving
– quality buses and safe
Cascading communication system
The Three Levels:
1.) What’s to Know
2.) Explain/Show Features
3.) Explain Details
The result – Great up take of the new services and bust app technology on offer. An ongoing awareness from students, aged concerned and commuters and growth with patronage.
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