How – By directing them to use the
IDEA – Create a series of fictional characters, representing some of these traveler stereotypes, to highlight a variety of common scenarios where people didn’t plan ahead and they ended up in traffic chaos.
Gives the audience some stories that they can relate to, capturing their attention.
We can then educate them to “Know Before You Go” they need to use onthemove.govt.nz.
Radio Script –
YOUNG MALE 1: So how long’ll it take us to get to the mountain ya reckon
YOUNG MALE 2: (starts car up)
Dunno 4 hours maybe
YOUNG MALE 1: 4 hours!!!!!!
far out that’s aaaggges
YOUNG MALE 3: Yeah but when we hit that sweet as snow brother, it’s worth it
YOUNG MALE 2: Yeah but in this van
for 4 hours!!!!!
FEMALE: Make that 6 hours
ALL THE YOUNG MALES: Eh!!!!!!
FEMALE: If we left now it’d take us 6 hours
YOUNG MALE 1: How come???
FEMALE: Just checked the “On The Move” website there’s a massive as crash on
State Highway 16
YOUNG MALES ALL SIGH………
MVO: If you want to miss being stuck in traffic check out on the move dot govt dot nz
For the latest, up to date traffic info.
Brought to you by AT and NZTA.
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